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Scuti and Reality games group They have teamed up to offer a non-fungible token (NFT) marketplace through Scuti’s gCommerce platform. That allows game developers and publishers to sell their own in-store NFTs in their games.
The new NFT function is an addition to Scutithe platform, which helps players earn rewards as they play and then use those rewards to purchase real-world goods from an in-game store.
Scuti founders believe that monetization breaks down in games as they say it annoys gamers. Popular forms of monetization in today’s games will slow down players by forcing them to work. It puts paywalls in front of them, makes them watch video ads that don’t interest them, or tricks them into buying products that don’t really have much value.
Game developers add the Scuti button to a game and then let Scuti take care of the rest. Run store, purchasing, supply chain management, compliance, data, analytics, upsells, merchandising, promotions, and more. Players can press the Scuti button and spend their in-game earnings on real-world merchandise, such as a pair of player shoes. Scuti shows them the things that people say they like.
Scuti creates a button in a corner of the game lobby or main menu, and it is passive so that it does not consume resources during the game. Players must choose to access the store and the rewards, which is called “Scutis”. The player can shop and stay within the game lobby or main menu while doing so. In-store advertisements comply with the Office of Internet Advertising.
The madness of NFT
Now the company has jumped on the NFT bandwagon to enable game developers and publishers to directly tap into the huge consumer demand for NFT through Scuti’s ‘gCommerce’ SDK, giving gamers the ability to own , sell and trade digital assets. NFTs have exploded in other applications such as art, sports collectibles, and music. Best shot in the NBA (a digital version of the collectible basketball cards) is an example. Built by Dapper Labs, NBA Top Shot has surpassed $ 540 million in sales, just six months after going public. Y to NFT digital collage by artist Beeple sold at Christie’s for $ 69.3 million. Games have a couple new unicorns, or $ 1 billion startups, at Animoca Brands and Forte. NFTs are now sold at a rate of $ 247.8 million per month, although the initial enthusiasm around NFTs is waning.
As the world’s first gCommerce platform, Scuti offers a seamless gamer experience and the potential for all game creators to access new markets (gCommerce and NFT) through a software development kit (SDK) designed to monetize. and improve the experience of each player.
The partnership with RGG will take Scuti-enabled games to new heights, optimizing player engagement and retention through the deployment of custom NFT markets, the companies said.
These markets, powered by RGG’s Digital Asset Trading (DAT) platform, will allow players to purchase in-game assets with full digital ownership, all without ever having to abandon their games, thanks to the power of the blockchain. .
Helping game developers
Tony Pearce, co-founder of Reality Gaming Group, said in a statement that the partnership with Scuti is the beginning of a broader change for the gaming market. He said that Scuti’s unique position as a cross-platform marketplace in the lobby is suitable to take advantage of blockchain technology, where we will see e-commerce, real-world elements and tokenized assets in the game starting to interact with each other like never before. prior to.
Nicholas Longano, CEO of Scuti, said in a statement that each player’s experience in their games will be longer lasting as a result of the commitment that comes from the NFTs and in-game stores. The partners combine RGG’s expertise in the blockchain and NFT markets with Scuti’s gCommerce platform. This partnership will lead to the creation of new revenue streams for all game creators, improved gaming experiences for gamers, and seamless brand engagement, all through one SDK, he said.
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