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Razer is launching its Cortex Instant Games Tournaments to allow players to compete with each other in casual games.
Razer has built a brand for gamers by creating cool hardware, but its latest move is turning it into software. Provides a platform for players to play in tournaments on Android devices. Later it will debut on PC.
Instant games are hyper-casual games from partner Goama, including a game created by Goama, Sneki Snek Adventure, based on Razer’s mascot. The hyper-casual rate, which can be played in a minute or less, is unusual for Razer’s brand of hardcore gamers. But the company believes its customers like games of all kinds, said Quyen Quach, Razer’s senior director of software, in an interview with GamesBeat. After all, gamers spend a lot of time on the road with their mobile phones, and that is where they can interact with mobile games. These single-player games are competitive too, where players can win prizes by being at the top of the leaderboard, and that’s a very Razer-like type of competition.
“Razor fans are hardcore gamers,” said Quach. “But I really think that players play differently on different screens. So you might be a really tough gamer on a console or PC, and then you’re waiting in line somewhere and you just want to take a quick challenge somewhere, and you’re going to do it on your phone. With Razer Cortex Instant Games, we have an interesting intersection of casual gamers and main gamers. We really feel like hyper-casual gaming is something that cuts through all of those demographics. It is so easy to learn that everyone can understand it. And for the main player, it’s more about the competition. It’s about seeing where you are in the rankings. “
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A new use for Razer Silver
Razer instant games can be played directly from the Razer Cortex app on Android, so players don’t have to download additional downloads. Each of the organized tournaments offers tiered Razer Silver pricing tiers, which can be redeemed for a variety of Razer hardware, accessories, and digital rewards.
Razer Silver is a virtual currency that is part of a rewards program. Players earn it in games and can be redeemed for price. But beyond the prize swaps, the Razer Silver has no monetary value. Razer Gold is a virtual currency that players can purchase with real money and use to purchase games or buy Razer Silver.
Released concurrently with the Cortex Instant Games Tournaments, Razer is releasing the first Sneki Snek game featuring Razer’s eco-friendly mascot. Sneki Snek Adventure is playable today and charity tournaments will be held, exclusively on Razer Cortex.
Razer Cortex might sound familiar because it’s been around for a while as the company’s game launch software. It does things like activate the “do not disturb” controls while you play and optimizes your system for games. Razer rolled it out from PC to mobile devices a couple of years ago.
Meanwhile, Razer Silver gaming rewards have become very popular. The most popular feature was “pay to play”, where there is a list of games that if you play for three minutes, you earn Razer Silver. In 2020, Razer delivered more than 120 million Razer Silver, and this year it is projected to grow more than 400%. Earlier this year, he hatched the plans for the tournaments.
“We’re seeing really massive interest, especially in Southeast Asia and South Asia,” Quach said. “We decided to push it a little further and offer more ways for people to really engage. For us, we see it as a way to make the Razer ecosystem stickier. With the growing interest in Silver, we wanted to offer new ways for people to earn Silver loyalty points. “
So now Razer is stacking a tournament platform on top of Cortex (starting with mobile this time) and hopefully it will add a new engagement and gamified incentives for gamers. It has added free hyper casual games to tournaments. And Quach said that Razer has no plans to create its own games with in-house game developers.
How does it work
To win prizes, you must participate in a tournament. When you pay a tournament entry fee, you can play as much as you want for that specific tournament.
At launch, Cortex Instant Games will host four to six simultaneous tournaments at any one time, with more than 100 more games available to play for free in a variety of genres. Tournaments run from one day to six days, with Razer Silver awarded as a prize. Additional games and tournaments will be constantly added and rotated on the platform to stimulate constant and varied competition for all players.
If you are in the top 50 players on the leaderboard, you can earn Silver. Your reward will be between 10,000 and 60,000 Razer Silver.
Instant play challenges users to lead Sneki Snek away from poison obstacles and grab seeds to plant trees for bonuses. The tournament leaderboard is updated in real time so that players can view their rankings and have a chance to win Razer Silver prizes. All proceeds generated by Sneki Snek Adventure will be donated directly to Conservation International as part of Razer’s ongoing commitment to more sustainable business practices and reducing its global carbon footprint.
“All proceeds from the charity tournament with Sneki Snek will be donated to save trees,” said Quach. “We are going to do a growth hacking to find out what will be the best duration for the tournaments.”
Goama CEO Taro Araya said in a statement that the company is helping Razer create more ways for gamers to improve their gaming skills and be rewarded for their performance.
“A session can last a few seconds, or it can last 30 minutes, depending on how good you are,” said Quach. “And we are seeing that although most of the game session times are quite short, we have about 20% of the users who have between 15 and 30 minutes of game sessions. So they play it over and over again, and they want to move up the leaderboards. “
Razer is seeing a lot of people logging in through this system who are new to Razer so far, Quach said. It’s expanding the funnel of gamers who could eventually stick around and spend more money on Razer products.
“This is your introduction to Razer,” he said. “The Razer ecosystem can mean great gear for anyone, from having a pink headset to a Star Wars mouse or keyboard. The demographics of video games are changing before our eyes. “
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