The deal also includes new rights to broadcast UEFA’s premium women’s football competition.
Qatar’s BeIN Media Group said Thursday that it has reached a three-year renewal agreement that will see its flagship sports network, beIN Sports, retain exclusive broadcast rights to UEFA’s premium club soccer competitions in the Middle East and North Africa (MENA).
The agreement includes broadcast rights to three competitions of the Union of European Football Associations (UEFA): the UEFA Champions League, the UEFA Europa League and the UEFA Europa Conference League, as well as new rights to the premium women’s football competition of the UEFA, the UEFA Women’s Champions. League.
“This is another important rights agreement for UEFA that secures significant funding for the European football pyramid,” Guy-Laurent Epstein, UEFA’s marketing director, said in a press release.
“We are delighted to expand our trusted partnership with beIN MEDIA GROUP, whose sports network at MENA is unsurpassed in its quality of innovation in programming and broadcasting. We are also delighted that the UEFA Women’s Champions League has such an important exhibition platform, ”added Epstein.
Under the agreement, beIN will exclusively broadcast UEFA competitions in Arabic, English and French in the 24 countries of the Middle East and North Africa.
The agreement extends the 12-year partnership of UEFA and beIN in the region. BeIN is already the exclusive broadcaster for UEFA national team soccer tournaments, including Euro 2020, Euro 2024, Nations League and all European qualifiers for the 2022 FIFA World Cup.
“European football excites and inspires fans like no other sport in the MENA region, and there is simply no better broadcaster in the world to bring UEFA content to fans, families and homes around the world. Arab, “Richard Verow, sports director of beIN Media Group, said in a press release.
“We look forward to continuing to bring the best of world sport to our valued subscribers in this region, starting with the incredible spectacle of UEFA EURO 2020 that kicks off next week,” added Verow.
The acquisition of the rights to the UEFA Women’s Champions League by beIN will anchor its portfolio of beInspired broadcasts and its corporate commitment to providing a global platform for talent and voices that have historically been under-exposed by major media outlets.
The beIN Media Group distributes and produces countless sports, entertainment and major international events on five continents, 43 countries and in 11 different languages spanning Europe, North America, Asia, Australia and the MENA region.
The company’s flagship sports network, beIN Sports, owns the largest sports rights portfolio of any global broadcaster, while its MIRAMAX film studio has an extensive library of Hollywood blockbusters.