HomeAutomobileKia Forte GTs go for K5 money

Kia Forte GTs go for K5 money

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Image of the article titled Some dealers are asking Kia K5 GT for money for the Forte GT

image: Kia

The Kia Forte GT is a solid value proposition. With its 201-horsepower turbocharged engine, the choice of a six-speed manual or seven-speed DCT, it’s hard to ignore. The value is there too, especially when you factor in its warranty and its inexpensive starting price of $ 23,490 that undercuts competitors like the Honda Civic Si, VW GLI by the thousands. But with the car market wild right now, the Forte GT has fallen victim to being another model hit hard by greedy dealer margins.

Of the hundreds of Forte GTs that I found for sale on various auto buying sites, more than half of them were worth more than $ 28,000 or more. More than 20 were for sale for more than $ 30,000. Imagine walking into a Kia lot and having to choose between a Forte or K5 due to price overlap. In a sentence I never thought I’d be writing, the two most expensive Forte GTs in the country cost over $ 32,000.

Image of the article titled Some dealers are asking Kia K5 GT for money for the Forte GT

the first I sat down Felton Holly Kia in Felton, DE. The dealer is asking for $ 32,085, a margin of $ 5,500 over his MSRP of $ 26,585.

Image of the article titled Some dealers are asking Kia K5 GT for money for the Forte GT

Screenshot: Kia Power

However, the highest is $ 32,830 Forte GT for sale at Power Kia in Portland, OR. This dealer has added a profit margin of $ 7,800 on this Forte. While this is one of two Forte GTs in this dealer’s inventory with a $ 7,800 markup, this is the most expensive of the two and the most expensive in the country. (the other Forte GT carries a $ 30,535 decal.)

I contacted this dealer to see if there was anything to do regarding this marking. A $ 7,800 markup is great for any car. But it’s even bigger in a compact car that starts at around $ 20,000. Posing as a customer, I asked the dealership if the markup could be eliminated entirely, and I told him they were asking for over $ 30,000 for a $ 26,000 car. I got a reply that said maybe something could be done, but they were practically marking it because everyone else is doing it.

Hi, I’m Devin at Power Kia. We may be able to work a bit with you on that. However, this vehicle is being marked all over the West Coast.

He then proceeded to ask me if I wanted the red or the blue. I wouldn’t take any of them. You can get more for that amount of money. A 290-horsepower K5 GT starts at $ 31,090. But because of how screwed up the market is, it’s even hard to find and dealers are marking those for Stinger GT money. At this point, with profit margins coming to cars of all prices and sizes as inventory-hungry dealerships desperate for business, 2024 could be a good time to be in the market for a car. Things don’t seem to cool down anytime soon.

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