At SummerSlam, WWE and John Cena revealed a cool new shirt inspired by Super Mario Bros. 3. The only problem was the massive $ 1,000 price tag.
Cena recently appeared on Florida Comic-Con to speak to the WWE Universe. During a question and answer session, he revealed that they only managed to sell 37 of those NFT kits due to the high price. Cena went on to explain the reasoning for the price and why it ultimately failed.
“WWE wanted to create a unique experience for the fans,” began John Cena. “This kit isn’t just this kit, it’s the belt, the clothing, an autograph photo, an autographed canvas photo, and an NFT. When he came up with the face value of what it cost, it turned out to be around $ 500- $ 600 retail value and then I added the value of the NFT. I talk a lot about failure. This idea failed. Why is it $ 1000? Because me and the people at WWE thought $ 1000 was a fair price. We were wrong. We were absolutely wrong. (This shirt) is number zero out of 500. I thought, ‘with a value like that, the 500 will disappear.’ We sold 37 of them. It was a catastrophic failure. “
John Cena admits that the price of the NFT package was “too much”
John Cena said that he was very proud of this design and put his heart and soul into it. You know people liked the design, but ultimately the price was too high.
“I design all my stuff,” continued John Cena. “I was very proud of this. I love the design. It’s one of those cases where I put my heart and soul and did the design and was very close to the work, the parts and the market research.” Yes, it seems fair, I think it will be good. ‘ It was bullshit. It absolutely failed. I took a chance and failed. I’m sorry because it’s obvious that people like design, but it’s too much. “
Are you surprised by the lack of sales of the John Cena NFT package? Do you think this should be a sign that WWE should end the NFT experiment? Let us know your thoughts in the comment section below.
Thanks to Fighter for the transcript of this event.
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