How to make your explainer video perfect?  

Animated video production is a very complex, but at the same time, exciting process that requires certain knowledge.  A lot depends on the explainer video.  Namely, how do you present the company and how many new clients will appear.  Therefore, today we will figure out how to make such a video high-quality and interesting.

Animated videos have become the optimal online dissemination tool for companies.

These types of videos can easily grab the attention of an audience to sell products and services or explain the appropriate way to use them, making them very interesting for today’s businesses looking to differentiate their services.

In order for your video to be successful in achieving its goal, you need to avoid some common problems when designing animations.

Let’s move on to a list of tips that will help you create the perfect video and attract a large number of potential customers.

1. Create a story

One of the main reasons current viewers are giving up on videos

animated sales or explanations are triggered because they don’t grab or hold your attention for enough time.  Most people are not interested in videos that are mostly based on statistics and technical information.

The most recommended way to overcome this type of obstacle is to associate the information you want to share with an entertaining story so that viewers have interesting yet informative content to focus on and stay interested longer.

2. Make the video short.

The main way to keep people from losing interest in your video is to keep it short.  There should be enough time in the animated video to reveal and explain the main message and make sure that the audience knows what steps to take to get their product.

If the video is too long, people will just get bored and turn it off.  If the video is too short, then, as a rule, nothing will be understood there.  Therefore, try to choose the optimal length in order to have time to tell everything you wanted, but at the same time do not make the video lengthy.

3. Use creative animation.

When designing an animated infomercial or explanatory video for the web, it’s important to make sure it stands out from the crowd.  On the web, you are constantly competing for audience attention.  And one of the main ways to ensure your video is viewed by a wider audience is to take advantage of the fact that you work with animation and reveal information in a creative and casual way.  This can be achieved with the help of an entertaining cartoon design, in non-standard situations.

4. Create a script and storyboard.

In many cases, when you are working on an animated video with several people, you need to ensure that all participants understand the video and make sure that they have a clear idea of  what the end result will be.  This is to avoid conflicts in the middle of the development process.

The easiest way to resolve these types of conflicts is to create a script from scratch and coherent storyboards that clearly and easily show the direction you are heading.  Then everyone has an understanding of the project and how it should look after completion.

By following these tips, you will definitely get a cool video that will tell you about your company in an interesting way.  If you feel that something may not work out for you, then it is better not to waste time and just contact the specialists.  Sometimes this is the best solution.