Chromecasts and other devices powered by Google TV could give users access to free TV channels in the future. According to ProtocolGoogle has been in talks with ad-supported free TV streaming providers about adding their channels to their smart TV platform. These channels often have a similar feel to traditional television and their shows will be interrupted by commercial breaks.
Protocol says Chromecast users could browse the live channels available to them through a dedicated menu similar to YouTube TV. Meanwhile, smart TVs that run on the platform can show free channels alongside other wireless programming that can be accessed with an antenna. The post says it is similar to how companies like Samsung present free TV deals on their own platforms. From Samsung free tv service has become so popular, other companies (including Roku and Amazon) also began giving their customers access to hundreds of free channels.
Adding linear programming to Google TV could help make Chromecasts and smart TVs running the operating system a more attractive option for cable cutters. Google could officially launch free streaming channels as early as this fall, though it could also wait to announce the feature until its smart TV partners are ready to do so next year as well. Protocol He also says that while it’s unclear which channels are coming to the platform at the moment, Google is likely to strike deals that give it access to “dozens of free channels” at once.
Editor’s note: This article originally appeared on Engadget.