Friday, October 22, 2021

Equinix Teams Up With Ubisoft’s i3D.net To Accelerate Game Performance

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Equinix is ​​one of the companies whose data centers form the backbone of the Internet, and has partnered with Ubisoft i3D.net to speed up game performance.

Paris-based Ubisoft is one of the world’s largest game publishers with games like Far Cry 6, and acquired i3D.net, an infrastructure service provider, in 2019. Equinix will use i3D’s low-latency network. net to help deal with an increase in internet use in games.

The games market grew 23% to $ 177 billion in 2020 amid high demand for games during the pandemic, as people looked to games as an escape from real life and a way to connect with friends in a way. remote. While that growth has slowed somewhat in 2021, the demand for internet connectivity that can deliver highly immersive games, deal with spikes in popularity, and support esports events has increased.

i3D.net moved its gaming platform to Platform Equinix, integrating into 38 Equinix data centers in the Americas, Asia-Pacific and Europe. These are colocation centers where companies can locate their servers so that they can offer the shortest “ping time” to consumers and businesses who demand low latency or faster interaction times, beyond more bandwidth.

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Above: Far Cry 6

Image Credit: Ubisoft

Interaction times matter a lot in the reality of competitive gaming. When two enemies meet on the battlefield in Call of Duty, it is important to have precise connectivity to determine which one took the fall on the other first. But if the game obviously stutters, then a player will get angry and blame the game company for the bad experience as players spend a lot of time honing their skills. This is even more important in esports events, where large amounts of money are at stake. On top of that, safety is also important, Matt George, director of segment marketing for Europe, Middle East and Africa at Equinix, said in a statement.

Widespread adoption and access to the cloud have changed the way video games and mobile games are developed, delivered, and played. By redesigning its supporting digital infrastructure accordingly, i3D.net said it can deliver scalability and an instant immersive gaming experience regardless of location.

Equinix will provide i3D.net with a global infrastructure that offers the processing power and network speed necessary to perform game development builds quickly, using a peer-to-peer approach. Equinix is ​​the foundation behind the single portal i3D.net offers its customers, where they can easily scale highly customized gaming environments and traffic. Allocate game traffic to break into multiple cloud accounts that players need from AWS, Google Cloud, and Microsoft Azure, through the interconnection of 40 exchanges.

Equinix is ​​committed to achieving climate neutrality by 2030 globally. Ubisoft is also working on a carbon footprint reduction plan with a short-term goal of decarbonizing its direct operations to reduce emissions by 8.8% per employee (based on 2019 levels) by 2023 and a plan to 2030.

i3D.net manages applications for more than 300 million users worldwide and wants to reach one billion users on its platform by 2025.

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