Written by: Vaughn Alviar
The world has responded to the challenges of COVID-19 with an innovation boom. We have learned not to wait for pre-pandemic conditions to return and instead to adapt so that gaps can be bridged with new solutions.
For businesses, especially, the options were simply sink or swim. The faster they adopted and integrated innovations, the better they stood up than their waiting and watching counterparts. One retail brand that was expertly transformed for the new normal is AllDay Supermarket.
“AllDay continually innovates and strives to overcome the Philippine supermarket landscape,” said Camille Villar, president of the AllValue retail ecosystem to which AllDay belongs. While most of the players in the retail space struggled, all value brands adjusted well to emerging standards and demands.
Prior to COVID-19, AllDay sets itself apart from the competition by innovating, renewing and improving its offerings for a high market day. As a result, their locations boast a homey aesthetic, farm-fresh produce, and a great selection of brands.
The pandemic provided All Day with an opportunity to satisfy consumers’ desire to buy quality products and services safely. AllDay’s new self checkout counter is proof.
“In addition to providing a beautiful in-store experience for our customers, our self-service counters are sure to delight as they are efficient and provide an extra layer of security, especially in this pandemic,” Villar said.
This latest addition, the first of its kind in the country, gives customers peace of mind by allowing them to pay for items without anyone else handling them. It also protects staff from the new coronavirus.
It was recently launched at the AllDay branch at the Evia Lifestyle Center in Alabang. When you visit AllDay there today, you will experience a service implemented by leading supermarkets around the world, in terms of safety, efficiency, and driving customer independence. People can buy at their own pace.
The counters will soon be present at all 33 locations from Isabela north to Bacolod and Talisay, Cebu, south. AllDay will provide customer service champions to help new users.
For those who prefer to shop from home, AllDay recently showed an improved version of its e-commerce platform, Allday.com.ph, a great initiative under the digital transformation of the brand.
“Digital transformation is high on our business priorities in 2021,” said Villar. “…[W]We want to make sure that the same [in-store] the experience translates to online grocery shopping. Launch of a PWA website to www.allday.com.ph That this experience … is fast, convenient and reliable, while providing our wide variety of products and an unmatched offering of international products. “
PWAs, or Progressive Web Apps, are hybrids of regular websites and mobile apps. Customers can visit the website or download a separate application to buy from the store network. The website now allows bookmarks on the home screen of any mobile operating system. Meanwhile, the app is ready to download via the App Store and Google Play. AllDay guarantees same day delivery and 24/7 delivery to select locations.
If you need more help, AllDay has the Personal Shopper Service. Customers can simply forward their shopping lists to AllDay via Viber, after which buyers will complete their orders within 24 hours.
Personal Shopper Service, another AllDay digital transformation, was recognized as a market leader in providing dedicated shopper programs amid the pandemic by Euromonitor International in its February 2021 report titled “Supermarkets in the Philippines – Analysis”.
Further expanding its presence in the digital space, AllDay has partnered with leading e-commerce aggregators and on-demand service providers such as Grab, Pandamart, Lazada, and Shopee.
All Day is constantly innovating, with the goal of providing customers with a warm and efficient market day in the midst of the pandemic and even long after.
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