ENTERTAINMENT 'Bullet Train' Sees $4.6 Million in Previews - Deadline

‘Bullet Train’ Sees $4.6 Million in Previews – Deadline

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SATURDAY IN: Upgrade for more analysis and charts Sony‘s bullet train I saw a $12.6 million Friday, which the studio believes will get the David Leitch-directed title for $30 million. Some see it lower between $27 million and $29 million, however the thing with Sony is that they typically don’t top their skis in their projections.

The CinemaScore is a B+, which curiously is the same as kingsman: Secret Service, one of the compositions that floated before the opening of the image. That 2014 film opened with $36.2 million. PostTraks are not bad at all with 82% positive results and 63% recommendations. The picture was always going to be successful with the 35+ demo, and it’s clear here with close to 40% attendance. The 18-34s are at 58%, and I heard that they would always be slow to appear in this movie, and the hope was that there could be more of them; this despite the fact that they are the dominant demo.

bullet train

‘Bullet train’
Sony

because it is bullet train isn’t it a supertrain? The image is a bit like a feathered fish when it comes to action movies: Brad Pitt in what appears to be a stylized live-action take on an anime cartoon. While the action is relentless, bloody and fun, one of the hang-ups moviegoers have to overcome is that the movie never shuts up. like a Nic Winding Refn movie. All that sarcasm said, Imax and PDF are well worth the price of admission and a lot of fun (both formats delivered close to 40% of the BO as of yesterday). For movie buff joe shmoe, it’s not exactly Mr and Mrs Smith which also starred Angelina Jolie ($50.3 million). You can’t blame Sony for having the guts to be original here, and as the new catchphrase says in a vaccinated pandemic: Better a movie be theatrical with a window and have auxiliary legs than be buried day and date in a menu of transmission. That’s the only way to have peace of mind here by spending $90 million before P&A.

bullet train it was almost in the West and Southwest but its top ten theaters were on the coasts. Diversity displays were 46% Caucasian, 24% Latino and Hispanic, 14% Black, 16% Asian/Other.

RelishMix noted that there was a mixed positive reaction to bullet train Online materials before opening:

“Fans love the Bee Gees” stay alive like the soundtrack of the trailer and the funny thriller tone of the movie that they say was shot on a tube on a virtual LED stage at Sony during the pandemic. Others credit the story as coming from a novel. mary beetle by Kōtarō Isaka and calls to director Leitch’s credits; John Wick, Atomic Blonde, Deadpool 2, Hobbs & Shaw. Mentions of “waiting for the broadcast” are few, as the appeal of a popcorn thrill ride is clear. Some snarks are on the fence it seems fight club but I wonder if John Wick will appear?

RelishMix says the image’s social awareness is 17% higher than norms for the action genre with a core social media universe of 224.6 million across Facebook, Twitter, YouTube, Instagram and TikTok. Activity spiked on the film’s Instagram following Monday’s red carpet premiere in Hollywood, adding 1,100 fans a day plus a whopping 21 videos on YouTube, including NBA ads, Father’s Day ads and mobile ads. of vertical social networks, which would normally only be seen on Facebook and Instagram.

UniversalJo Koy Comedy Easter Sunday is getting to where the studio expected it — $5 million. Audiences don’t exactly fall out of their seats laughing, giving the DreamWorks film a B+. PostTraks were lower with 71% positive results and 49% recommendations. Who got out? Women at 54% with 51% between 25-44 and 31% over 45. Demonstrations of diversity were excellent 39% Asian, 27% Caucasian, 16% Latino and Hispanic, and 12% Black and 6% Other.

PLUS…

FRIDAY IN: sony bullet train, starring Brad Pitt, saw $4.6 million in Thursday previews starting at 3 p.m. at 3,596 locations. The film is estimated to bring in around $30 million this weekend as the last big tent of the summer before a two-month drought and minus four quad films.

It is interesting to note, although not necessarily a draft since it had the IP mark, is that bullet train director David Leitch had breakthroughs that weren’t that far off from what his Fast and Furious cleave hobbs and shaw published in early August 2019, being $5.8 million.

In addition to late summer Thursday previews, bullet train is ahead of the megafrom Thursday ($4M, opening $45.4M) and also from last year the suicide squad at $4.1 million (although that last title was day and date on HBO Max and saw a start of $26.2 million).

critics are like that bullet train at 53% on Rotten Tomatoes, but audiences love it better at 83% on RT.

Easter Sunday
Universal

Universal/Dreamworks’ Easter Sunday starring jo koy saw $500K in 2,400 theaters that began at 5:00 p.m. yesterday. Thursday compas preview for Easter Sunday are around the marry me (even though that was the day and date at Peacock) which was $525K, and before August 2019 The art of running in the rain which was $450K. The family comedy is expected to open in the mid-singles this weekend. Critics are not fans of Easter Sunday at 32% Rotten on Rotten Tomatoes.

Universal launched the marketing campaign to Easter Sunday in March, in which trailers were placed in front of Jo Koy’s sold-out “Funny is Funny” comedy tour to entice her fanbase to see the films in theaters. An interactive QR code was displayed on the screens of their stand-up shows, sending them to the film’s Fandango page. Jo Koy also performed at CinemaCon in late April. leaving exhibitors in stitches and sharing how Steven Spielberg saw a universal comedy in stand-up history.

The movie campaign also included a 30-second ad in game six of the NBA Finals, placement in seven television premieres, including Bachelorette Party You Better Call Saul So You Think You Can Dance The $100,000 Pyramid other What we do in the shadows. Also, Easter Sunday sponsored an episode of family dispute which featured Jo Koy and her real life family against Lydia Gaston and her real life family. High-impact digital placements ran on Meta (Facebook/Instagram), TikTok Top Feed along with a digital presence on YouTube, Women’s Lifestyle and Moviegoer sites.

There was an association throughout the AAPI community that included a #VIP GoldOpen event that included a screening and Q&A that was part of Gold House’s Meta Gold Talk series. There was also a Comedy Showcase hosted by Jo Koy that highlighted upcoming AAPI comics and a VIP Rise for Comedy night of comedy in association with Rideback Ranch that included more than 300 press attendees, influencers and talent (including Simu Liu, Awkwafina and Lisa Ling). That event featured a panel on Representation in Entertainment moderated by Kathy Lim (Director of Media and Journalism for the McCarthy Foundation), a comedy stage that included Ronnie Chang, Jimmy O. Yang.

WB

Among the regularly released films, Warner Bros.’ DC League of Super Pets led Thursday and the week with $2.2M and $33.8M respectively. universal No was second with a second Thursday take of $1.56M, down26% from Wednesday, and the second week of $27.4M and a total of $87.3M. Uni was third with Minions: The Rise of Gru with a fifth Thursday of $1.46M, -8% from Wednesday, fifth week of $17.9M and a running total of $325.8M. Disney/Marvel Thor: love and thunder it was fourth yesterday with a fourth Thursday of $1.3 million, -12% from Wednesday, and a fourth week of $19.9 million for a cumulative total of $306.8 million. by Paramount Top Gun: Maverick on its 10th Thursday it saw $1.17 million, -3%, for a one-week total of $13.5 million and a cumulative total of $654.1 million.

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